It is a current to which clubs from all over the world are joining.
The Spanish league joins the blockchain world by launching officially licensed digital player cards that will be sold and marketed online. La Liga announced at the end of last year an agreement with the fantasy football platform (games where each card has specific abilities) Sorare to launch cards based on non-fungible tokens, known as NFT for its acronym in English. .
Fans, collectors and fantasy players will be able to trade and play with the digital cards of every player in the league, generating a new source of revenue for clubs and giving buyers the opportunity to earn money from these digital assets.
The value of the tokens will depend on the performance
The value of the cards is determined by the supply and demand of the market and, ultimately, by the performances and actions of the players in each of the games they play. Sorare, which is part of a digital card market of more than 180 football clubs and with more than 500,000 registered users, catalogs the card of Manchester United striker Cristiano Ronaldo as the most expensive with 245,072 euros. It is closely followed by that of the French soccer player Antoine Griezmann, who is already back at Atlético de Madrid, and whose value reaches 95,498 euros.
The Spanish league is the first of the top five soccer leagues to sign a major partnership with the NFT, according to Sorare, which has Griezmann as an investor and Gerard Pique as a strategic adviser. "We are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition," said Spanish league president Javier Tebas, adding that the partnership "allows us to reach new audiences at the and gives existing fans more ways to get involved with the players and clubs they love."
The Spanish league, which in recent years has let the likes of Neymar, Cristiano Ronaldo and Lionel Messi slip away, has been trying to overshadow the global dominance of the Premier League. NFTs have been used more and more in the world of arts and collecting, as they provide certificates of authenticity to digital items thanks to blockchain technology, which generates blocks of information or transactions that are secure and transparent.
Transactions are stored in a network of distributed and interconnected computers around the world without the need for a centralized state authority to control the flow of data. The information cannot be altered and the blocks are chained together using cryptography to form a kind of public and protected digital ledger.
Several major clubs from around the world have joined the blockchain technology, including Barcelona, Atlético de Madrid, Paris Saint-Germain, Juventus, Roma, Liverpool or Bayern Munich.
