We offer you a series of recommendations to become an excellent seller.
Selling is a skill that requires knowledge and skills to be able to fulfill the final objective. It is not an easy task and its result does not depend exclusively on the commercial, but it is the client who makes the final decision. And it is this person who must be totally satisfied with the product or service purchased. Don't let getting the sale at all costs blind you.
To achieve this maxim of satisfying the buyer, a process will have been followed in which several steps must be followed beforehand. Here you have to distinguish if you work in a business where consumers come to visit it, as is the case with stores, for example, or if you have to make calls or visits to sell your product or service, such as banks or insurance companies. In the first case, you have gained something, which is the client's visit, a sign of some interest, even beyond the recurring “I only came to look”. In the second case, that initial call will be your cover letter and you will have to prepare it to make a good impression. The sale is not always closed in the first talk, so you must prepare the ground to meet your objective.
In both cases, you must unite your experience with the knowledge of what you want to sell, but it is also very important that you comply with some faculties or skills to convince the client, such as honesty or empathy, mainly. You have to put yourself in their place and prepare the ground to anticipate their concerns and resolve them on the spot. It will make him gain confidence in you and will make the sale much easier. In addition, it is convenient for you to personalize your message. It will make you feel more comfortable.
Once you have met your goal and the customer has purchased your product, it is differentiating to maintain adequate after-sales service. Follow-up will be the key so that they can recommend us to future clients, in addition to promoting customer loyalty.
Setting goals
Setting goals is paramount to success in the business world. Planning with daily or weekly actions will be what mainly helps you to achieve sales or income.
Personalize the information
Each client is a world and you must adapt your message to the interlocutor in front of you. You have to understand how it acts and anticipate what is happening. Standard information makes no difference. Focus on the points of greatest interest to the person in front of you.
Control the message
Sometimes you will have to communicate news that will not be to the customer's liking. You must do it tactfully, but directly, prioritizing what is most important.
Knowledge of your product or service
Experience and knowledge are one of the things that will make you stand out as a professional. You have to go to the interviews with maximum control of the information, preparing answers to the possible questions of the client.
Honesty
Many people have the impression that a commercial will always mislead them or hide information. Change that image to your client by being honest, even if you lose a sale along the way. You will get loyalty, and future sales and they will surely recommend you to other potential buyers.
Know how to listen
The client will have doubts that he will want you to solve. If you don't stop talking and telling your product trying to impress him, he will end up losing interest in what you tell him.
Close the sale
It is one of the most difficult skills when establishing a business deal. The client usually chooses to think about it, consult it or lengthen the final moment. Knowing how to close the sale is differential for a good salesperson.
Follow-up (post-sale)
In many cases, the sale should never end once the customer has already signed or purchased the product or service. Follow-up is necessary for loyalty and future sales.
