The constant evolution suffered by the markets opens the door to new professions and activities that require talent and creativity different from that of the more traditional professions. The digital culture has entered with force in the different industries and provides new tools and mechanisms aimed at achieving significant growth in less time.
It is this added value provided by creativity that will make the difference in the workplace. Marketing is one of the sectors that benefits the most from these skills, with relatively recent professions that are gaining ground and becoming a greater source of job demand.
These new professions mainly provide services to content creators and entrepreneurs, who use new formulas for online positioning and data analysis to help meet the company's objectives. Also design and content play an important role in the task of these actions.
The World Economic Forum published a recent report, titled ‘Jobs of Tomorrow: Mapping Opportunity in the New Economy’, in which it analyzes the jobs that have the most promising future in the immediate post-Covid landscape and what skills will be needed to carry them forward. This publication lists a wide variety of skills, among which the so-called "disruptive tools" stand out, that is, those with a sudden and unexpected introduction to the market. These mechanisms must be combined with more traditional grassroots formations and creative minds.
The ‘growth hackers’ enter the scene in these new times, who are those professionals who adapt the new information and analysis tools of the digital to conventional strategies. His main knowledge covers SEM/SEO positioning, social media advertising campaigns, Big Data, user experience principles and behavioral sciences.
Thanks to them you can implement different resources in your company to increase visits and sales, providing greater visibility. They mainly have advertising or computer careers that they perfect with specific digital programs or tools.
