Avatar is the highest grossing movie of all time after its re-release in China. Following its 2009 release, director James Cameron's Oscar-winning sci-fi epic held the top spot for a decade until Marvel's Avengers: Endgame was released. Avatar has now grossed over €2.8 billion at the box office.
This is good news for Cameron, who is currently working on four Avatar movie sequels, the first of which is set for release in December 2022. But it's also good news for entertainment giant Disney, which bought the rights to the film to Fox in 2019.
Avatar is just the latest great example of Disney, a company that has been around for a century, and that has been able to adapt to the world of streaming like no one else. Here we tell you how Disney has conquered the world of entertainment in the last half century:
Great fighting spirit
Before creating one of the world's largest and most successful animation studios and film production companies, Walt Disney tasted the bitter taste of failure. In 1922, his first venture into the industry ended badly, as the animation and film studio he had founded with his brother in Kansas City, Laugh-O-Grams, went into debt and Disney had to file for bankruptcy. . In true Disney fashion, he didn't give up, but moved to California with his brother Roy and founded Disney Brothers Studio.
Oscar record
Walt Disney became the single most important figure in the US animation industry, and the cartoons he produced are beloved and popular even today. Disney holds the record for the most Academy Awards, winning an impressive 26 awards in his career. However, Disney didn't stop at movies and led his company with a sense of innovation and a spirit of change that has lived on in the 21st century.
Disneyland was a bombshell
The opening of Disneyland in California in 1955 was a watershed moment for the company, witnessed by Walt Disney. Disney cartoons were commercially successful, but were often very expensive to make, so Disneyland and the parks that followed would represent a much more lucrative source of income.
Reach new audiences
When Disney began making movies aimed at teens and young adults, beginning with the release of The Black Hole in 1979, it represented a break from the familiar, youthful characters and themes of earlier times. In 1984, a new label, Touchstone Pictures, was established under the Disney umbrella to maintain the Disney family image.
