The technological sector continues its frenetic evolution with the appearance of one of its latest trends: the metaverse, which combines the word meta (beyond) and verse (alternative or derivation of the universe) to try to define the union between the physical world and the digital. This 3D virtual world, shared between users, allows them to interact in a parallel universe with an avatar, which simulates our physical image.
The importance of this emerging market is so high that it is expected to reach 800 billion dollars (705 billion euros) in 2024, according to an estimate by Bloomberg Intelligence. Mark Zuckerberg's change of course, which led him to transform the Facebook brand and rename it, Meta, aims to unify the activities of this company with the metaverse and gave voice to this initiative.
The metaverse can also become a place to work, joining other avenues that have seen wide acceptance during the pandemic, such as video conferencing platforms. The difference would be in terms of visualization tools and a curious novelty: it would be your avatar that would "attend" the meetings. All this will be aimed at improving productivity and optimizing processes.
It will also be possible to market virtual products that can even acquire a higher price than their counterpart in the real world. Video games like Roblox or Fortnite already allow it to be sold with clothes or accessories, among others.
The tokens, cryptocurrencies typical of this new reality, are an essential element in this world for the purchase of the various products and goods that are offered. Even some international managers already offer exchange-traded funds (ETFs) whose investment theme is aimed at the metaverse.
Within the multiple business opportunities offered by the metaverse, we show you in our image gallery a series of investment options that you should take into account if you decide to undertake in this "new world". Although at present it is still a segment with a lot of room for growth, it will improve rapidly as a result of technological evolution and will have to face numerous challenges and conditions that must be regulated.
