In a year they earn between 4 and 11 million euros. Meet the TikTok celebrities who earned the most money in 2021.
TikTok is becoming one of the trendiest social networks for young people, who find this platform a place to entertain themselves and post their own videos. But some chosen ones have managed to take their adventures further to be the image of different multinationals and reach millionaire income figures. With roles in movies and series, presence in television programs, sponsorships of clothing brands, and even songs, they have expanded their fame beyond the platform that made them celebrities.
Forbes has published its list of the tiktokers that generated the most income in 2021. The D'Amelio sisters stand out in this selection. Charlie and Dixie, some Kardashian 'tiktokera', have come to create their own brand: Social Tourist. This joint venture with Hollister sells its products in about 500 stores. Additionally, they are the stars of their own Hulu series, “The D’Amelio Show.”
Dixie, the older sister, went on to perform at Madison Square Garden and nine other venues as part of the “Jingle Ball” concert series alongside Ed Sheeran and the Jonas Brothers. He accumulates 57 million followers and obtained earnings of 10 million dollars (8.75 million euros) in 2021. His sister, who leads the ranking overwhelmingly, entered last year with 17.5 million dollars (15.3 million euros) and has a total of 133 million followers.
Addison Rae ranks third in this classification, with 8.5 million dollars (7.45 million euros) billed in 2021 and 86 million followers. She has starred in the Netflix movie “Someone Like Him”. The streaming platform has also welcomed Josh Richards, who appeared in the film “Under the Stadium Lights”.
Collectively, the highest-paid TikTok stars earned $55.5 million (€48.7 million) in 2021, an increase of 200% compared to the previous Forbes publication, which collected data between July 2019 and July 2020. While most of them have expanded their earnings into other areas, they still make much of their money—30% to 50%—from sponsored content, where a business pays for a post that Advertises your products on a star's social media account.
7. Avani Gregg
Thanks to some 'performance', such as her makeup emulating Harley Quinn, Avani Gregg rose to fame in the summer of 2019 and in 2021 she earned 4.75 million dollars (4.15 million euros). She accumulates 39 million followers and has come to play a character in the online series 'Chicken Girls.
6. Kris Collins
With earnings of 4.75 million dollars (4.15 million euros) in 2021, Kris Collins has 42 million followers. He is an example of how quickly someone can accumulate fame and money with TikTok. Before the pandemic, Collins was a hairdresser in Vancouver, but the comedic interpretations of famous people or her family members propelled her to success.
5. Josh Richards
Josh Richards is a brand magnet, with endorsement deals from Amazon and CashApp, among others. He is also known for his investments in different sectors, as diverse as energy drinks or a genetic engineering laboratory to resurrect mammoths. He earned $5 million (€4.4 million) in 2021 and has more than 26 million followers.
4. Bella Poarch
One year has served him to become the third most popular person on TikTok, with 87 million followers. Last year she posted ads for Google, Prada, and Tinder, and she has also made the leap into the world of music. In 2021 she earned 5 million dollars (4.4 million euros).
3. Addison Rae
In 2021, she earned 8.5 million dollars (7.45 million euros), ranking as the third highest-paid person on TikTok. He has played a leading role in the Netflix movie "Someone like him" and has reached an agreement with the streaming platform for several more films. With 86 million followers, she has her own beauty line 'Item Beauty' and a million-dollar endorsement with American Eagle.
2. Dixie D'Amelio
Older sister D'Amelio has 57 million followers and is looking to carve out her own career as a pop singer. Her earnings in 2021 rose to 10 million dollars (8.75 million euros), despite which she does not reach the popularity or income of her sister Charli de Ella.
1. Charli D'Amelio
With 17.5 million dollars (15.3 million euros) in revenue in 2021 and a total of 133 million followers, Charli D'Amelio is the most successful in the TikTok world. She has endorsements with Invisalign, Morphe cosmetics, and Dunkin' donuts, among others. In early 2021, Hollister launched its joint venture with Charli and her sister Dixie: Social Tourist.
