Marketing is a fundamental tool for any type of business and it is permanently in the process of adaptation, accompanying the constant changes that occur in society. It is the best way to reach customers and future consumers (prospects) and makes the products they offer more attractive.
Marketing is not limited to a single execution channel, but various media can be considered to contribute to our message more effectively. Thus, we can use different types depending on the audience we want to reach or the duration of a specific campaign, to name a few examples. But in addition to focusing on the product, it also adjusts to the objectives that a company has in the short and long term, as well as the business intention of increasing the sales of a product or service. Do not forget that the goal of a company is to obtain profitability.
The world as we know it has changed and traditional techniques are now combined with more modern ones, which have greatly benefited from the appearance of the internet. They all have a place in today's environment, although analog media refuses to go out of style.
Marketing is constantly reinventing itself. It integrates all the processes that refer to the study and market research and the promotion of sales through advertising and communication, as well as the fact of satisfying the needs of the clients. To improve the sales process, the design of the product can even be modified, to make it more attractive to the customer. For this, it is always advisable to carry out thorough market research beforehand.
This commercial and advertising tool focuses on the needs and desires of the consumer. Not only is the client reached, but also the company or organization that uses it must adapt to it. Marketing must go hand in hand with sales, they are two activities that complement each other.
Next, we show you in this image gallery eight types of marketing that you should know.
Traditional (offline)
Until the arrival of the internet, it has been the most widely used. It is used in print media, television, radio, and billboards, among others.
Of contents
Relevant content that adds value is created to distribute it through different channels.
Digital
It brings together all those actions and advertising strategies present in digital media. The appearance of the internet gave rise to this marketing strategy.
Inbound
It aims to create lasting relationships with consumers and future customers by providing quality content and using it through different methods, strategies, and techniques such as personalization, email marketing, or SEO analysis.
Outbound
It refers to the attraction of new customers through direct and unidirectional methods. They are direct, simple, and poorly developed messages.
It is the advertising that brands use through email to make themselves known
Social networks
Marketing through social networks is very fashionable and its forms of employment are increasing. Ads can be created through videos and digital artwork.
Green
Try to use and promote services and products that care for and protect the environment.
