These works will help you prepare to start a new project or keep it alive in the first years of your life.
Undertaking a new project, and maintaining it during the first years of its existence -the most difficult-, is an arduous task that requires a lot of preparation, experience in the sector, knowledge, and training. Culture also adds value, reading works by various experts in the field who offer different and very valid points of view.
These books include a complete review of the factors that can lead a company to failure, the meaning given to the act of undertaking, looking for efficient methods and finding easy strategies for your business to obtain benefits, among many others.
The authors, in addition to their personal experience, collect ideas and examples from other experts who will help you design business plans for the implementation of your new company and for its correct development, also addressing the different problems you may encounter.
Here you can find key factors to successfully start your business, among which innovation or the traits of entrepreneurs stand out. It is also very important to know how to obtain financing and how to create a business plan, which is vital for the subsequent survival of the company. In most of them, they will help you identify prosperous business opportunities and use your resources efficiently to obtain excellent results.
But not only are the business issues important for your project but also the attitude and mentality are significant. It must be taken into account that 90% of business initiatives fail after four years of operation and only 3% of company manuals explain the causes. Hence, everything as a whole provides a more complete vision to face the difficulties that will appear and thus not compromise the viability of the business.
The books that we offer below in our image gallery are some of the most important reference manuals for those who want to undertake them. In them, you will find analyzes and tools so that you can develop new business models based on the most innovative proposals that are successful in the global market.
The Blue Ocean Strategy - Renée Mauborgne and W. Chan Kim
Both authors develop a theory that affirms that the limits of the market and the structure of the industry, qualified as red oceans, can be transformed. The blue ocean enters the scene, which has in innovation the best way to generate profitable growth, trusting in the differentiation between companies that compete in the same sector as a personal brand in terms of competition.
The black book of the entrepreneur – Fernando TrÃas de Bes
It is one of the reference manuals for those who want to undertake. The author focuses on five different areas of important factors for a failure situation and analyzes them. These variants are the nature of the people who undertake, partners, business ideas, family situation, and growth management.
Finance for entrepreneurs – Antonio Manzanera
It is an ideal book for those who are in the process of creating a company or seeking financing for a newly created business or about to start. The author brings you the keys for an entrepreneur to obtain financing and that the project does not end in the first years of life.
The Lean Startup Method - Eric Ries
This method is committed to efficiency and the contribution of creativity, with the implementation of practices that shorten the product development cycle and seek to understand what consumers really want.
Mission to undertake – Sergio Fernández and Raimón Samsó
The authors understand that entrepreneurship is an act that goes beyond the business sphere: it gives meaning to life. In this work, they bring together the 70 habits that will make you a successful entrepreneur and that are not limited to the knowledge acquired at university but are more closely linked to attitude and mentality.
Guerrilla Marketing – Jay Conrad Levinson
This book offers you different strategies, simple and economical, to obtain great benefits for your small business. Through innovative marketing practices in a small company, you will be able to match a larger company in the competition. It also helps you grow in a sales department of a large company.
Business model generation – Yves Pigneur and Alexander Osterwalder
With the collaboration of 470 experts from around the world, the authors analyze and provide tools to design and implement disruptive business models that have changed the way we understand markets.
Change the chip – Chip Heath and Dan Heath
These brothers bring us a work destined to know how to face changes that seem impossible at first instance. All personal transformations throughout our lives are easier or more difficult depending on the conflict that occurs between the heart and the mind. Therefore, they analyze the difference between the rational side and the emotional side.
Great info books, thanks for sharing
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